Confessions of a Serial Swooper

I don’t know if you’ve heard but Kentucky Fried Chicken released a new sandwich on April 12th.   It’s called the Double Down.

Here’s the PR description:

The new KFC Double Down sandwich is real and it’s coming April 12th! This one-of-a-kind sandwich features two thick and juicy boneless white meat chicken filets (Original Recipe® or Grilled), two pieces of bacon, two melted slices of Monterey Jack and pepper jack cheese and Colonel’s Sauce. This product is so meaty, there’s no room for a bun!

Unbelievable.

I’m thinking people should be required to submit a recent angiogram before ordering.  Or, at the very least, produce a note from their doctor saying they’re unlikely to drop dead on the spot.

Needless to say, KFC sales on April 12th sky-rocketed.   Because people couldn’t wait to get their grubby mitts on this.

COMPANY PHOTO

ACTUAL CONSUMER PHOTO

Wow.  Only in America do we pass a National Healthcare bill, pull Diet Coke from schools and then turn around and belly up to KFC in droves for the Double Down.

I guess what they say about us is true.  Isn’t it?